“IMPACT” PRODUCING FOR ARTISTS
Borrowing an idea from the social-issue documentary film world, ‘impact producing’ takes existing artworks and conducts audience/participant research around them, to understand how people are affected and responding to the work. Then we develop strategies with the artist to disseminate the work in the context where the effects can be greatest, and to realize new iterations that can accelerate and maximize the cultural growth the artist is seeking.
Click HERE to view a sample project.